Brand Kit

Wiser Esports.

Everything you need to represent Wiser Esports correctly. Use these guidelines whenever you create content, partnerships, or media involving our brand.

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01 · Logo

The Mark

Primary Logo

Use primary logo on light or white backgrounds.

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White Logo

Use white logo on dark backgrounds.

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Icon

Use the W icon as a standalone mark for avatars, favicons, and space-constrained layouts.

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✓

Use white logo on dark backgrounds (#012538, #0A0A0A or similar).

✓

Use primary logo on light or white backgrounds.

✓

Maintain clear space of at least 1× the logo height on all sides.

✓

Scale proportionally. Never stretch or compress.

✗

Do not place on busy photo backgrounds without a dark overlay.

✗

Do not recolor. Use navy (#012538) on light backgrounds, white on dark.

✗

Do not add drop shadows, outlines, or effects.

✗

Do not rotate or flip the logo.

02 · Colors

Color Palette

#012538

Wiser Navy

Primary

Primary brand color. Use for button backgrounds, panels, and dark UI surfaces.

#b3f5ff

Wiser Blue

Secondary

Secondary accent. Use for highlights, CTAs text, links, and brand moments.

03 · Typography

Typefaces

Wiser Esports

Outfit

Display / UI

All headings, navigation, labels, buttons, and UI text.

Wiser Esports

Plus Jakarta Sans

Body / Prose

Descriptions, blog copy, long-form content, and captions.

WISER

Masque

Decorative

Watermarks, large decorative letters, and brand moments. Never use for readable body text.

04 · Voice & Tone

How We Write

Confident

We know what we're doing. Write with authority. No hedging, no "we try to" or "we hope to." State facts.

Direct

Short sentences. Active voice. No filler words. If a sentence does not add meaning, cut it.

Authentic

We grew up inside esports. Sound like it. Avoid corporate speak. Don't write "leverage synergies." Write "it works."

Proud

We have earned the right to be proud of our work. Let that show. Not arrogant. Just factual about what we have built.

Write this

We produce PUBG Mobile tournaments across 4 continents.

Organizations reschedule their events to match our availability.

Built for this.

Not this

We try to provide quality esports solutions to our valued clients.

Our team leverages synergies to deliver best-in-class experiences.

We hope to be your trusted partner in the esports journey!

05 · Spacing & Motion

Design Principles

Breathe

Generous padding. Sections breathe at 96px top and bottom. Cards at 32px. Never crowd elements.

Snap

Transitions are fast and purposeful. 200ms for hovers. 400ms for entrances. Nothing lingers.

Dark

The dark background is non-negotiable. It frames everything. Light variants exist only for the logo reversed use case.

06 · Questions

Need something specific?

If you need brand assets, custom media kits, or approval for a specific usage, reach out directly.

[email protected]